![]() ![]() A blog post would have been just as great, if not better. However, the volume of information does not justify the existence of the book. ![]() It’s an above-average marketing book and has a few interesting ideas. ![]() Made to Stick focuses on the characteristics that make ideas stick in people’s minds. It’s similar to Contagious, but with another goal in mind.Ĭontagious focuses on the characteristics that make ideas spread in society. For a message to be remembered, it should be simple, unexpected, concrete, credible, emotional, and wrapped up in a story. It’s a marketing book that explains what makes people remember certain things, like ads, catchphrases, or stories. Made to Stickis a book written by brothers Dan and Chip Heath. Ideas that stick are simple, unexpected, concrete, credible, have emotions, and are wrapped into a story.Some ideas stick in the mind of people, some don’t. ![]()
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